{"id":7865,"date":"2021-08-01T13:59:02","date_gmt":"2021-08-01T09:29:02","guid":{"rendered":"https:\/\/kilid.com\/pro\/?p=7865"},"modified":"2021-08-23T20:30:14","modified_gmt":"2021-08-23T16:00:14","slug":"%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-50-%d8%af%d8%b1%d8%b5%d8%af-%d8%aa%d9%87%d8%b1%d8%a7%d9%86%db%8c%e2%80%8c%d9%87%d8%a7-%d8%ac%d8%b3%d8%aa%d8%ac%d9%88%db%8c-%d8%ae%d8%a7%d9%86%d9%87-%d8%b1%d8%a7-%d8%a2","status":"publish","type":"post","link":"https:\/\/kilid.com\/pro\/academy\/marketing-and-advertising\/7865\/","title":{"rendered":"\u0628\u06cc\u0634 \u0627\u0632 50 \u062f\u0631\u0635\u062f \u062a\u0647\u0631\u0627\u0646\u06cc\u200c\u0647\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u0631\u0627 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\">\u0648\u0627\u062d\u062f \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u00ab\u06a9\u06cc\u0644\u06cc\u062f\u00bb \u062a\u062d\u0644\u06cc\u0644\u06cc \u0631\u0627 \u062f\u0631\u062e\u0635\u0648\u0635 \u0645\u06cc\u0632\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f (Brand Awareness) \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0648 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0627\u0645\u0644\u0627\u06a9 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0627\u0641\u0631\u0627\u062f \u062c\u0648\u06cc\u0627\u06cc \u0645\u0644\u06a9 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u0633\u06a9\u0646 \u062f\u0631 \u062c\u0627\u0645\u0639\u0647 \u0622\u0645\u0627\u0631\u06cc \u0645\u0634\u062e\u0635 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u06a9\u0647 \u0646\u062a\u0627\u06cc\u062c \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 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\u0628\u0631\u0631\u0633\u06cc\u200c\u0647\u0627 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f 45% \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u0631\u0627\u062c\u0639\u0647 \u062d\u0636\u0648\u0631\u06cc \u0628\u0647 \u0628\u0646\u06af\u0627\u0647 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0648\u0634 \u062a\u0631\u062c\u06cc\u062d\u06cc \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062f\u0633\u062a\u06a9\u0645 \u06cc\u06a9\u0628\u0627\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0646\u06cc\u0632 \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f\u061b \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 \u0642\u0627\u0637\u0639\u06cc\u062a \u06af\u0641\u062a \u06a9\u0647 \u0631\u0641\u062a\u0627\u0631 \u0648 \u0641\u0631\u0647\u0646\u06af \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u062c\u0627\u0631\u0647 \u062e\u0627\u0646\u0647 \u06cc\u06a9 \u0631\u0641\u062a\u0627\u0631 \u0646\u0647\u0627\u062f\u06cc\u0646\u0647 \u0634\u062f\u0647 \u0648 \u0631\u0648 \u0628\u0647 \u06af\u0633\u062a\u0631\u0634 \u062f\u0631 \u0628\u06cc\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u06cc\u0631\u0627\u0646\u06cc \u062c\u0648\u06cc\u0627\u06cc \u0645\u0633\u06a9\u0646 \u0627\u0633\u062a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7867 size-full\" src=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0645\u062d\u0644-\u0633\u06a9\u0648\u0646\u062a-01.jpg\" alt=\"\u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0644\u06a9\" width=\"800\" height=\"450\" srcset=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0645\u062d\u0644-\u0633\u06a9\u0648\u0646\u062a-01.jpg 800w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0645\u062d\u0644-\u0633\u06a9\u0648\u0646\u062a-01-300x169.jpg 300w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0645\u062d\u0644-\u0633\u06a9\u0648\u0646\u062a-01-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u0631\u0648\u0634 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u062c\u0627\u0645\u0639\u0647 \u0622\u0645\u0627\u0631\u06cc<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u0622\u0645\u0627\u0631\u06cc\u060c \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0645\u062f\u0644 \u0622\u06a9\u0631 (1996) \u062f\u0631 \u0645\u062c\u0645\u0648\u0639 \u062f\u0648 \u0633\u0648\u0627\u0644 \u0627\u0632 \u062c\u0627\u0645\u0639\u0647 \u0622\u0645\u0627\u0631\u06cc \u067e\u0631\u0633\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0634\u0627\u0645\u0644: \u00ab1- \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u00bb \u0648 \u00ab2- \u0628\u0627\u0632\u0634\u0646\u0627\u0633\u06cc \u0628\u0631\u0646\u062f\u00bb \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u0633\u0648\u0627\u0644 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u06cc\u0627 Brand Awareness \u0627\u0632 \u067e\u0627\u0633\u062e\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u062e\u0648\u0627\u0633\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0647\u0631 \u0628\u0631\u0646\u062f\u06cc \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062d\u0635\u0648\u0644 \u0645\u0639\u0631\u0641\u06cc \u0634\u062f\u0647 \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u0646\u062f\u060c \u0628\u0646\u0648\u06cc\u0633\u0646\u062f \u0648 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u062f\u0631 \u0633\u0648\u0627\u0644 \u0628\u0627\u0632\u0634\u0646\u0627\u0633\u06cc \u0628\u0631\u0646\u062f \u06cc\u0627 Brand Recognition \u0627\u0632 \u0622\u0646\u0647\u0627 \u062e\u0648\u0627\u0633\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0646\u0627\u0645 \u0628\u0631\u062f\u0647 \u0634\u062f\u0647\u060c \u0622\u0646\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u0646\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u0627\u06cc\u0646 \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647 \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0634\u0627\u062e\u0635 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u060c \u0633\u0648\u0627\u0644\u0627\u062a\u06cc \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u06a9\u0627\u0646\u0627\u0644 \u062a\u0631\u062c\u06cc\u062d\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u0646\u06cc\u0632 \u067e\u0631\u0633\u06cc\u062f\u0647 \u0634\u062f.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u0645\u062c\u0645\u0648\u0639 2476 \u0646\u0641\u0631 \u0628\u0647 \u0627\u06cc\u0646 \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647 \u067e\u0627\u0633\u062e \u062f\u0627\u062f\u0646\u062f\u061b \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0642\u062a \u0648 \u067e\u0627\u0644\u0627\u06cc\u0634 \u067e\u0627\u0633\u062e\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u060c \u06cc\u06a9 \u0633\u0648\u0627\u0644 \u0633\u0646\u062c\u0634 \u062f\u0642\u062a \u0646\u06cc\u0632 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0634\u062f \u0648 \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u067e\u0627\u0633\u062e \u0627\u0634\u062a\u0628\u0627\u0647 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u062d\u0630\u0641 \u0634\u062f\u0646\u062f. \u067e\u0633 \u0627\u0632 \u062d\u0630\u0641 \u067e\u0627\u0633\u062e\u200c\u0647\u0627 \u0628\u0647 \u0631\u0648\u0634 \u0645\u0630\u06a9\u0648\u0631\u060c \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a 1668 \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7868 size-full\" src=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u0646\u0633\u06cc\u062a-01.jpg\" alt=\"\u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0627\u0645\u0644\u0627\u06a9\" width=\"800\" height=\"450\" srcset=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u0646\u0633\u06cc\u062a-01.jpg 800w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u0646\u0633\u06cc\u062a-01-300x169.jpg 300w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u0646\u0633\u06cc\u062a-01-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-style: solid; border-color: #205082;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u0647\u0645\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt; color: #ae1854;\"><strong><a style=\"color: #ae1854;\" href=\"https:\/\/kilid.com\/pro\/academy\/career-success\/7686\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0645\u0634\u0627\u0648\u0631\u06cc\u0646 \u0627\u0645\u0644\u0627\u06a9 \u0627\u06cc\u0646 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0645\u0644\u06a9 \u0648 \u0627\u0645\u0644\u0627\u06a9 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f<\/a><\/strong><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u0622\u06af\u0627\u0647\u06cc \u0645\u0631\u062f\u0645 \u0627\u0632 \u0628\u0631\u0646\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0627\u0646\u0647 \u0686\u0647 \u0642\u062f\u0631 \u0627\u0633\u062a\u061f<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644 \u0648\u0642\u062a\u06cc \u0628\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0644\u06a9 \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0686\u0647 \u0628\u0631\u0646\u062f\u06cc \u0628\u0647 \u0630\u0647\u0646\u062a\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u062f\u061f 47% \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u06cc\u0686 \u06cc\u06a9 \u0627\u0632 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0645\u0633\u06a9\u0646 \u0631\u0627 \u0646\u0627\u0645 \u0646\u0628\u0631\u062f\u0646\u062f\u060c \u06cc\u0639\u0646\u06cc \u0634\u0627\u062e\u0635 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u06a9\u0644 \u0635\u0646\u0639\u062a 53% \u0627\u0633\u062a.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0628\u0627 \u0648\u062c\u0648\u062f \u0645\u062a\u062f\u0627\u0648\u0644 \u0628\u0648\u062f\u0646 \u0631\u0641\u062a\u0627\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u062e\u0627\u0646\u0647 \u062f\u0631 \u0628\u06cc\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u06cc\u0631\u0627\u0646\u06cc \u0648 \u0639\u0645\u0631 \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 6 \u0633\u0627\u0644\u0647 \u0627\u06cc\u0646 \u0635\u0646\u0639\u062a \u062f\u0631 \u06a9\u0634\u0648\u0631\u060c \u0647\u0645\u0686\u0646\u0627\u0646 \u0628\u062e\u0634 \u0645\u0647\u0645\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u062d\u062f\u0648\u062f \u06cc\u06a9 \u0633\u0648\u0645 \u0634\u0647\u0631 \u062a\u0647\u0631\u0627\u0646 \u0648 \u0646\u0635\u0641 \u06a9\u0644 \u06a9\u0634\u0648\u0631 \u0647\u06cc\u0686 \u0628\u0631\u0646\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0646\u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u0646\u062f.<\/span><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u0622\u06cc\u0627 \u0648\u0636\u0639\u06cc\u062a \u062a\u0627\u0647\u0644 \u0648 \u062c\u0646\u0633\u06cc\u062a \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u062c\u0627\u0631\u0647\u200c\u06cc \u062e\u0627\u0646\u0647 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a\u061f<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">\u0645\u0637\u0627\u0628\u0642 \u0646\u0645\u0648\u062f\u0627\u0631 \u0632\u06cc\u0631\u060c \u062f\u0631 \u0627\u06cc\u0646 \u062c\u0627\u0645\u0639\u0647 \u0622\u0645\u0627\u0631\u06cc 19% \u0645\u0631\u062f\u0627\u0646 \u0648 20% \u0632\u0646\u0627\u0646 \u062a\u0627\u06a9\u0646\u0648\u0646 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u062c\u0627\u0631\u0647 \u062e\u0627\u0646\u0647 \u0646\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u0627\u0632 \u0644\u062d\u0627\u0638 \u0622\u0645\u0627\u0631\u06cc \u0646\u06cc\u0632 \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u0646\u06cc\u0633\u062a\u061b \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u0645\u0631\u062f\u0627\u0646 \u0648 \u0632\u0646\u0627\u0646 \u0647\u0631 \u062f\u0648 \u0628\u0647 \u06cc\u06a9 \u0646\u0633\u0628\u062a \u0648 \u062f\u0631 \u06cc\u06a9 \u0633\u0637\u062d \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u062c\u0627\u0631\u0647 \u062e\u0627\u0646\u0647 \u0627\u0642\u062f\u0627\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u062d\u062f\u0648\u062f 30% \u0645\u062c\u0631\u062f\u0647\u0627 \u062a\u0627\u06a9\u0646\u0648\u0646 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u062c\u0627\u0631\u0647 \u062e\u0627\u0646\u0647 \u0646\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f \u0648\u0644\u06cc \u062f\u0631 \u062c\u0627\u0645\u0639\u0647 \u0645\u062a\u0627\u0647\u0644\u200c\u0647\u0627\u060c \u0627\u06cc\u0646 \u0639\u062f\u062f 13% \u0627\u0633\u062a\u061b \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u0645\u062a\u0627\u0647\u0644\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u062c\u0627\u0631\u0647 \u062e\u0627\u0646\u0647 \u0647\u0633\u062a\u0646\u062f.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7869 size-full\" src=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0648\u0636\u0639\u06cc\u062a-\u062a\u0627\u0647\u0644-01-01.jpg\" alt=\"\u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0627\u0645\u0644\u0627\u06a9\" width=\"800\" height=\"450\" srcset=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0648\u0636\u0639\u06cc\u062a-\u062a\u0627\u0647\u0644-01-01.jpg 800w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0648\u0636\u0639\u06cc\u062a-\u062a\u0627\u0647\u0644-01-01-300x169.jpg 300w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0648\u0636\u0639\u06cc\u062a-\u062a\u0627\u0647\u0644-01-01-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u0631\u0648\u0634 \u062a\u0631\u062c\u06cc\u062d\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">\u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644 \u062a\u0631\u062c\u06cc\u062d\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u0631\u0627\u062c\u0639\u0647 \u062d\u0636\u0648\u0631\u06cc \u0628\u0647 \u0622\u0698\u0627\u0646\u0633 \u0627\u0645\u0644\u0627\u06a9 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0631\u062c\u06cc\u062d \u0627\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0634\u06cc\u0648\u0647 \u062c\u0633\u062a\u062c\u0648 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a (\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627) \u062a\u0641\u0627\u0648\u062a \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u06cc \u062f\u0627\u0631\u062f.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u0644\u0627\u0632\u0645 \u0628\u0647 \u0630\u06a9\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u0646\u06cc\u0645\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0631 \u06a9\u0644 \u06a9\u0634\u0648\u0631\u060c \u062c\u0633\u062a\u062c\u0648 \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0648 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0627\u0645\u0644\u0627\u06a9 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u0631\u062c\u06cc\u062d\u06cc \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u062e\u0627\u0646\u0647 \u0628\u0631\u06af\u0632\u06cc\u062f\u0647\u200c\u0627\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0646\u0634\u0627\u0646\u06af\u0631 \u0648\u062c\u0648\u062f \u0631\u0641\u062a\u0627\u0631 \u0648 \u0641\u0631\u0647\u0646\u06af \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0631\u0641\u062a\u0627\u0631 \u062c\u0627\u0627\u0641\u062a\u0627\u062f\u0647 \u062f\u0631 \u0628\u06cc\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u06cc\u0631\u0627\u0646\u06cc \u0627\u0633\u062a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7870\" src=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u062f\u0648\u0644-\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-01.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u062f\u0648\u0644-\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-01.jpg 800w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u062f\u0648\u0644-\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-01-300x169.jpg 300w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u062c\u062f\u0648\u0644-\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-01-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-style: solid; border-color: #205082;\">&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u0647\u0645\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt; color: #ae1854;\"><strong><a style=\"color: #ae1854;\" href=\"https:\/\/kilid.com\/pro\/academy\/union-news\/7787\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u062d\u0642 \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u0627\u0645\u0644\u0627\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f (\u0627\u06cc\u0646\u0641\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9)<\/a><\/strong><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\">\u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0631\u0633\u06cc\u062f \u06a9\u0647 \u0645\u0637\u0627\u0628\u0642 \u0627\u06cc\u0646 \u0628\u0631\u0631\u0633\u06cc\u200c\u0647\u0627\u060c \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0644\u06a9 \u062f\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0627\u0645\u0644\u0627\u06a9 \u0628\u0631\u0627\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u062e\u0627\u0646\u0647\u060c \u062f\u0631 \u0633\u0637\u062d \u0634\u0647\u0631 \u062a\u0647\u0631\u0627\u0646 \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644 \u062a\u0631\u062c\u06cc\u062d\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0633\u062a\u061b \u06cc\u0639\u0646\u06cc \u062f\u0631 \u0634\u0647\u0631 \u062a\u0647\u0631\u0627\u0646 \u0645\u0627 \u062f\u0631 \u0639\u0645\u0644 \u0634\u0627\u0647\u062f \u067e\u06cc\u0634\u06cc \u06af\u0631\u0641\u062a\u0646 \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0622\u0641\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u0647\u0633\u062a\u06cc\u0645.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7871\" src=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a-\u0648-\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-\u062a\u0647\u0631\u0627\u0646-\u0645\u06cc\u0644\u0647-\u0627\u06cc-01-01-01.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a-\u0648-\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-\u062a\u0647\u0631\u0627\u0646-\u0645\u06cc\u0644\u0647-\u0627\u06cc-01-01-01.jpg 800w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a-\u0648-\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-\u062a\u0647\u0631\u0627\u0646-\u0645\u06cc\u0644\u0647-\u0627\u06cc-01-01-01-300x169.jpg 300w, https:\/\/kilid.com\/pro\/wp-content\/uploads\/2021\/07\/\u0631\u0648\u0634-\u062a\u0631\u062c\u06cc\u062d\u06cc-\u062c\u0633\u062a-\u0648-\u062c\u0648\u06cc-\u062e\u0627\u0646\u0647-\u062a\u0647\u0631\u0627\u0646-\u0645\u06cc\u0644\u0647-\u0627\u06cc-01-01-01-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 14pt;\">\u062c\u0645\u0639 \u0628\u0646\u062f\u06cc<\/span><\/h3>\n<ul>\n<li><span style=\"font-size: 12pt;\">\u0646\u062a\u0627\u06cc\u062c \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062f\u0631 \u062a\u0647\u0631\u0627\u0646 \u0648 \u06a9\u0644 \u06a9\u0634\u0648\u0631 \u0628\u06cc\u0634 \u0627\u0632 \u0646\u06cc\u0645\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u062c\u0648\u06cc\u0627\u06cc \u0645\u0644\u06a9 \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062f\u0627\u0631\u0646\u062f \u0648 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0644\u06a9 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u0646\u062f.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">\u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0634\u062e\u0635 \u0634\u062f \u06a9\u0647 \u0645\u062a\u0627\u0647\u0644\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0645\u062c\u0631\u062f\u0647\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u062c\u0627\u0631\u0647 \u06cc\u0627 \u062e\u0631\u06cc\u062f \u062e\u0627\u0646\u0647 \u0647\u0633\u062a\u0646\u062f \u0648\u0644\u06cc \u062a\u0641\u0627\u0648\u062a \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u06cc \u0628\u06cc\u0646 \u062c\u0627\u0645\u0639\u0647 \u0622\u0645\u0627\u0631\u06cc \u0632\u0646\u0627\u0646 \u0648 \u0645\u0631\u062f\u0627\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f. <\/span><\/li>\n<li><span style=\"font-size: 12pt;\">\u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0645\u0631\u0627\u062c\u0639\u0647\u200c\u06cc \u062d\u0636\u0648\u0631\u06cc \u0628\u0647 \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0645\u0644\u0627\u06a9\u060c \u06a9\u0627\u0646\u0627\u0644 \u0627\u0635\u0644\u06cc \u0648 \u062a\u0631\u062c\u06cc\u062d\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0631 \u0633\u0637\u062d \u0634\u0647\u0631 \u062a\u0647\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u062e\u0627\u0646\u0647 \u0627\u0633\u062a.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">\u0628\u06cc\u0634 \u0627\u0632 \u0646\u06cc\u0645\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0631 \u06a9\u0644 \u06a9\u0634\u0648\u0631\u060c \u062c\u0633\u062a\u062c\u0648 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0648 \u0648\u0628\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0627\u0645\u0644\u0627\u06a9 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u0631\u062c\u06cc\u062d\u06cc \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u062e\u0627\u0646\u0647 \u0628\u0631\u06af\u0632\u06cc\u062f\u0647\u200c\u0627\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0646\u0634\u0627\u0646\u06af\u0631 \u0648\u062c\u0648\u062f \u0631\u0641\u062a\u0627\u0631 \u0648 \u0641\u0631\u0647\u0646\u06af \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0631\u0641\u062a\u0627\u0631 \u062c\u0627\u0627\u0641\u062a\u0627\u062f\u0647 \u062f\u0631 \u0628\u06cc\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u06cc\u0631\u0627\u0646\u06cc \u0627\u0633\u062a.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">45% \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u0631\u0627\u062c\u0639\u0647 \u062d\u0636\u0648\u0631\u06cc \u0628\u0647 \u0628\u0646\u06af\u0627\u0647 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0648\u0634 \u062a\u0631\u062c\u06cc\u062d\u06cc \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0627\u0646\u0647 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062f\u0633\u062a\u06a9\u0645 \u06cc\u06a9\u0628\u0627\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0646\u06cc\u0632 \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0648\u0627\u062d\u062f \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u00ab\u06a9\u06cc\u0644\u06cc\u062f\u00bb \u062a\u062d\u0644\u06cc\u0644\u06cc \u0631\u0627 \u062f\u0631\u062e\u0635\u0648\u0635 \u0645\u06cc\u0632\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f (Brand Awareness) \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0648 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